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Sometimes they come in little fruits! 

I met Charles Lee (@mymberry) through my friend Chris Drake (@firehost).  In doing so I met an inspiration man, entrepreneur and story in perseverance and faith.  Below is a short bio on Charles Lee and mBerry as well as a video that promotes his partnership with Chef Homaro Cantu (@Homarocantu).  Chef Cantu is a molecular gastronomist and owner of Chicago restaurants Moto and iNG.  Full Story here.

Live is a miracle, taste some of it here…

Excerpt from W.P. Carey School of Business @ ASU…  The first time Charles Lee popped a miracle berry tablet into his mouth and then bit into a lemon, he was stunned. The lemon tasted naturally sweet.  “I don’t know if it even sunk in,” says Lee, a 2009 ASU finance graduate. “It was a shock. I wasn’t sure it was the same lemon I’d tried before.”

It was, thanks to the fruit that is taking the world by storm. Miracle berries, which resemble elongated cranberries, temporarily alter the taste buds so that sour and bitter foods taste sweet. The berry has become a novelty at parties, where guests eat the fruit and then sample a variety of foods (such as Brussels sprouts, vinegar, pickles, tequila, beer and citrus) for an experience that fools the tongue into perceiving sweetness.  The sensation lasts an hour or so.  After reading a New York Times article about the berry in May 2008, Lee was intrigued. He was ready to graduate with an eye on entering law school but lacked the money for tuition. Maybe the miracle berry could prove a fi nancial miracle for him.  Lee is a self-proclaimed food lover and believes that the pleasures of food are best shared with friends and family. He envisioned enjoying the miracle berry not only by himself but with a foodcurious community.

Having taken a rigorous course in supply chain management and with his background in fi nance, Lee began to explore the possibility of importing the miracle berry—“Its actual name,” he says, “just like apple or peach.” The fruit is grown only in the world’s moist, tropical climates. Florida had a few farms cultivating the berry trees but with each berry priced at about $3, acquiring the fruit in bulk was prohibitive.Fresh berries had to be shipped overnight, further boosting the cost, and the wait for shipment was as long as two months, given its sudden popularity.Lee discovered that a Taiwanese company was processing the berry as a freeze-dried tablet. “That made the berry shelf-stable and convenient,” he says, as
well as affordable.  In July 2008, Lee founded mberry, a company that imports miracle berry in both its fresh and tablet forms. Lee immediately had orders from distributors around the world.

And now, the miracle story continues…


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