Get the book “Tuned In” today, it will breath fun and enthusiasm into anything you do called work!
This book, first and foremost, reads like a novel and not an exercise in academia alone. It accomplishes this by the use of stories from many successful & diverse companies, that either knowingly or not, used the founding principles from the father of business academia, Peter Drucker. Specifically, that the purpose of a business is create a customer.
“Tuned In” shows you how to address customer problems, and size the market opportunity, then resonate that insight both inside and outside your company. I feel the lessons from from Tuned In bridges the gap between the questions Peter Drucker asks; “What business are you in, what customers do you serve, and what do they value?” and the recent book written by one of Tuned In authors (David Meerman Scott) on “The New Rules of Marketing and PR.”
The Six-Step Process is very easy to understand, but more importantly easy to execute in any size business. It allows you to create a culture that learns from customers rather than makes decisions from internal stakeholders. This process marries the customer’s needs to the transparent approach to marketing found in “The New Rules” book by allowing the customer voice to be the guiding principle from product inception to all advertising and PR. They have a line in the book that I feel embodies this process and should become part of any companies’ DNA…
“Your opinion, although interesting, is irrelevant!”
If you come to any decision, whether tactical or strategic, armed with what the customer says, you are Tuned In. Unfortunately many companies suffer from the following three “Tuned Out” mentalities…
1. Building products that company insiders think are “cool”
2. Following features, benefits or advertising of competitors for your insight to the market or customer
3. Using Executives or Owners opinions for what’s most important
Buy a copy of Tuned In, it makes going to work fun as you can unleash the power of your customer’s problems or desires into actions that builds better businesses and long lasting customer relations.
You can buy it here >> http://www.amazon.com/gp/product/047026036X/ref=cm_cr_pr_product_top
Here is an update since the book launched from my mentor, friend and oh yeah, my brother!
Friends and Associates,
Just a quick note to let you know the following will be on the newswire Monday…
http://www.pragmaticmarketing.com/about/news/tuned-inae-resonates-with-readers-at-thousands-of-organizations
The cliff notes are these. We had an awesome first month of sales with Tuned In, topping the charts for all books sold in several channels and becoming the best selling new business book for the month. In one week, we even exceeded ‘Good to Great’, a book that has sold more than 3 million copies and widely regarded as the best business books of the last two decades.
Thanks to all of you for working with us to put the book together, your support as we launched this month and of course for recommending it to others in your network. The word of mouth and viral marketing campaigns have exceeded our expectations and for that we’re very appreciative. Best of all, people seem to really like the book and say that ‘explains why some of the things I tried worked and others failed miserably’. We couldn’t ask for much more on this front.
Keep us in mind as you meet folks who are struggling to create a product or business that resonates. We have setup a destination site at www.gettunedin.com
All the best,
Phil Myers
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