Jul 15 2009
Will You Still Love Me Tomorrow?
Great article today in AdWeek by Andy Murray, CEO of Saatchi & Saatchi X
My Favorite Excerpts:
The brand characteristic that builds emotional bonds in today’s world is empathy. To get to empathy, you have to be great at listening, with the intent to fully understand the situation, feelings and motivations of consumers.
Read the rest here (http://bit.ly/OHrOH)
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