Great article today in AdWeek by Andy Murray, CEO of Saatchi & Saatchi X
My Favorite Excerpts:
The brand characteristic that builds emotional bonds in today’s world is empathy. To get to empathy, you have to be great at listening, with the intent to fully understand the situation, feelings and motivations of consumers.
Read the rest here (http://bit.ly/OHrOH)
More From Kevin's Blog
Kevin's Blog Recommends
- How to SEO your Blog Titles (The Arkayne Blog)
- WordPress For Business (The Arkayne Blog)
- The Arkayne Dashboard (The Arkayne Blog)
